Work See All

Insights See All

Issue 11 – Winter 2025

BrandTech

News and Views on branding tech and innovation by law firms

Branding: 26.09.24

Why distinct brand assets allow for playfulness

Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones. Hogan Lovells is a

Branding: 13.06.24

What does the future hold? Branding the Business of Law in 2030

‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the

Branding: 18.03.24

Projecting brand personality to Gen Z

Read our new report analysing how the top 50 UK law firms reflect their brand personality to media and digital savvy graduates and early talent using websites and social media.