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Branding: 20.03.26

Integrity. Collaboration. Excellence. Respect. Bold. Quality.

Pet hate. Open the website of almost any Top 50 UK law firm and you’ll see them lined up proudly.

Branding: 18.11.25

Branding innovation and technology:  Another item for the to-do list?

(Following article appeared in PM Magazine November / December 2025) Barely a week goes by without news of a firm

Issue 12 - Autumn 2025

BrandTech

News and Views on branding tech and innovation by law firms

Branding: 19.06.25

Push creative boundaries to attract early talent

Early careers content is often tucked away on a firm’s main website, posing challenges when engaging media-savvy, brand-conscious Gen Z