Telling a witty story

Mid-market private equity firm Granville (now Baird Capital) decided to raise its UK profile to entrepreneurial business owners and ambitious managers keen to own their own businesses. We were asked to develop the advertising campaign.

Approach gives an unexpected twist to what is expected from an investment advisor

Unlike their larger, more established brands, Granville was free to cut a highly personable and approachable personality. We decided to use wit to do this. This resulted is a series of challenging ads which gave an unexpected twist to what is expected from an investment advisor.  This approach gave impact to the firm’s story for development capital, MBOs and MBIs.