Insights
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Branding: 26.09.24
Why distinct brand assets allow for playfulness
Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones. Hogan Lovells is a
Branding: 13.06.24
What does the future hold? Branding the Business of Law in 2030
‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the
Branding: 18.03.24
Projecting brand personality to Gen Z
Read our new report analysing how the top 50 UK law firms reflect their brand personality to media and digital savvy graduates and early talent using websites and social media.
Branding: 30.01.24
Branding the Business of Law
Read how firms with a reputation for innovation and technology brand their business of law.
Issue 10 – Autumn 2023
BrandTech
News and Views on branding tech and innovation by law firms
Issue 9 – Spring 2023
BrandTech
News and Views on branding tech and innovation by law firms
Branding: 29.01.23
Graduate recruitment campaigns: It’s all about positioning
At this time of year, as we face the winter cold, many of us are thinking about sunnier days. Graduate
Issue 8 – Autumn 2022
BrandTech
News and Views on branding tech and innovation by law firms
Issue 7 – Winter 2022
BrandTech
News and Views on branding tech and innovation by law firms
Branding: 09.03.22
Tools, tech, and platforms: the “new law”
The drive to deliver legal services efficiently has given rise to an Aladdin’s Cave of weird and wonderful applications. For
Issue 6 – Summer 2021
BrandTech
News and Views on branding tech and innovation by law firms
Issue 5 – Spring 2021
BrandTech
News and Views on branding tech and innovation by law firms
Branding: 09.12.20
Joining the Journey
How law firms branding their tech and innovation have progressed in 2020 Back in June 2019, we published our review
Branding: 07.07.20
Brand architecture: it’s no joke
Perhaps you’ve heard the one about a traveller asking a local for directions, only to receive the response: “If you
Issue 4 – Summer 2020
BrandTech
News and Views on branding tech and innovation by law firms
Branding: 18.06.20
Post Covid-19 mood change in tech
Findings from our research among innovation and technology professionals working at the UK’s top 75 law firms indicate positive changes
Branding: 15.05.20
5 ways to get into a creative mindset
Like never before, there’s a need to be creative. Lawyers, accountants and other left-brained thinkers are not all natural at this. But what can they and their leadership teams learn from those with creative backgrounds?
Branding: 15.04.20
How to communicate with staff during social distancing
Here is Grahame Jones’ blog for the Institute of Student Employers on his five top tips to ensure teams and the employer brand emerge from the pandemic positive and united.
Issue 3 – Spring 2020
BrandTech
News and Views on branding tech and innovation by law firms
Campaign: 24.02.20
Packing a punch at Oxford: how most law firm brochures fail to leave their mark
For law firms, Oxford University’s law fair is one of the biggest and most important at which to spar among
Issue 2 – Winter 2019
BrandTech
News and Views on branding tech and innovation by law firms
Issue 1 – Summer 2019
BrandTech
What’s new in the world of branding tech and innovation by law firms
Branding: 23.07.19
Vive Le Maillot Jaune!
Le maillot jaune is the most iconic jersey in cycling. It’s revered. With that comes huge commercial success. What lessons
Branding: 15.07.19
How ‘the other half’ brands tech
What can accountancy and law teach each other about branding tech and innovation? Disrupting the disruptors Accountancy and law have
Campaign: 09.05.19
Using innovation to attract graduates
There is a slow motion revolution happening to law firms. The use of innovation and lawtech. It’s affecting all areas.
Campaign: 05.04.19
Eight ideas to make your apprentice attraction work harder
Here is Grahame Jones’ blog for the Institute of Student Employers on how to make apprentice attraction campaigns work harder.
Branding: 15.03.19
Branding innovation and lawtech
Today, legal innovation is hot. Yet, recent survey of 100 in-house counsel revealed that around 70% were unsure what technology
Branding: 29.01.19
Apprentice attraction campaigns in professional services
Patterns of student recruitment are changing. Apprenticeships are becoming more widespread, not least in professional services. Using our experience of
Campaign: 19.11.18
Graduate recruitment brochures: How different is your difference?
All firms are, of course, different. What matters is how differently they express their difference. Previously, we reviewed how firms
Campaign: 07.11.18
Graduate recruitment stands: Canary yellow, anybody?
Last week, I attended a law fair held at LSE that was jam-packed with students and firms. It inspired me
Branding: 26.06.18
Health warning: Template websites are bad for your brand
Pet hate: template driven websites. They’re everywhere, and so obvious. Don’t mind them for a local florist or tattoo artist,
Branding: 17.05.18
Professional Services’ Branding Quiz – The Results!
After 20 years of providing branding services to professional services (our first clients included Mishcon de Reya and the Norton
Branding: 26.03.18
Blues, clichés and panthers!
Writing for PM Forum, Grahame Jones describes how professional services’ branding has evolved over the past 20 years. Soukias Jones
Branding: 19.02.18
Developing an effective employer brand
Here is Grahame Jones’ blog for the Institute of Student Employers on the how to develop the employer brand.
Branding: 23.11.17
Graduate brochures: How to WOW graduates?
Visited law fair at King’s College, London. Here is what branding I found wooing graduates.
Branding: 25.10.17
How to create impact with bid presentations
Pressure to win never ends. How firms package their contents can make the difference between success and failure.
Branding: 06.09.17
Standing out from the crowd
Here is Grahame Jones’ article for the London Accountant, ICAEW on branding.
Digital & Film: 19.07.17
Making accountants’ websites appealing
Recent pitch to redesign the website of mid-sized firm of accountants, our audit threw up some interesting insights.
Branding: 19.07.17
Positioning statements: Must try harder
Clichéd positioning statements are everywhere. Is it time to make them work harder?
Branding: 22.06.17
Top tips for building the brand profile of US law firms in London
London is highly congested with law firms. How do the 100 or so US firms stand out?
Branding: 12.04.17
Ideas that make communications work
In communication-saturated markets, with so much sameness, positioning is everything. Good ideas can make all the difference.
Branding: 08.02.17
Creating the right impression
Grahame Jones takes a step back to review award winning advertising campaign for lawyers Hogan Lovells.
Branding: 17.01.17
Dealing with design buyers
With so much time spent on pitches, it’s annoying when buyers never reply back? Few helpful tips for buyers.