Advent International: Brand communications
Building a brand. Creating a relationship.
Building brands requires two things – what you say and how many times you say it. Advent International is a global private equity firm, is a perfect example of this. In over 9 years we fulfilled over 1,000 projects for them, from celebrating 25 years of investments to investor presentations.
9 years. 1,000 projects. 1 aim.
Consistency was the keynote, but the key challenge was to keep evolving their brand identity online and offline to reflect their positioning and reputation for quality. This required ideas, big and small, attention to detail, and much insight. Long relationships provide this. For Advent, good ideas went hand in hand with a good relationship.