Naming & launching new online brand

Publishing entrepreneurs Marco Dell’Aquila and Nick Imregi had plans to re-enter the online market for information and news covering Renewables, Nuclear and Transport. Already a crowded market, a strong brand identity was key to winning market share, this started with a distinct name.

Explored names around the theme of vision

Enabling businesses to fulfil their plans and aspirations, the quality and depth of the information was a key differentiator for the new business. When embarking on a name generation exercise, we explored names around the theme of vision, inspiratia eventually emerged as the winner. A play on inspiration, the name got immediate standout from the more traditional and descriptive names of its competitors.

Using a spectrum of colours, the new logo evokes the brand promise of inspiration and vitality.