Kirkland & Ellis is top tier global law firm, the London office its European hub was set to grow and spearhead the firm’s future development. Recruiting top graduates was part of this. And when dealing with a highly educated and discerning audience, differentiation is challenging.
A creative approach was required to get cut through.
In our own word, tells the story of development and success
We built the campaign around the theme In our own words enabling associates and partners to tell their own story of development and success. Striking portrait photography on coloured backgrounds helped project the firm’s warm and personable qualities.
Film, digital, photographic and print content all combined to illustrate the firm’ story in a distinct and impactful way.