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Top 3 Legal, the new online platform for the legal sector, is the brainchild of former City lawyers. Seeing a gap in the market for technology to help businesses to access lawyers, we embarked on a project with Top 3 Legal to strengthen the brand’s proposition and positioning. More than a directory, Top 3 Legal harnesses the power of peer-to-peer recommendations to develop trust as legal buyers seek new lawyers. This became a central idea in its new narrative, encapsulated in Powered by Trust. The benefit of this approach is brought to life visually by simple line drawings of people making connections. Narrative and visual theme come together to adorn the firm’s new website and other applications.